Voices of Success: Nicole Polanco's Inspiring Entrepreneurial Journey with Toro Taxes 

Nicole Polanco emphasizes the importance of ongoing education in the tax preparation business and mentions that she chose to join the Toro Taxes franchise because of its robust educational system. Her experience during the initial training process with Toro Taxes was positive and helped her acquire the skills and knowledge needed to excel in the tax preparation industry. 

One of the most rewarding moments she's experienced as a Toro Taxes franchisee is the opening of her second office in 2023. Nicole mentions that this expansion showcases her growth in the business and the satisfaction of seeing her hard work pay off. She also underscores the significance of integrity and perseverance as keys to success in this field. Nicole Polanco believes that maintaining strong customer relationships and delivering high-quality service are integral to her success in the tax preparation business.  

Nicole Polanco shares her experience on how she balances her personal life with her franchise responsibilities. She points out that during the tax season, she works from Monday to Sunday to serve clients who cannot come on other days. However, during the rest of the year, she makes sure to take breaks and enjoy her free time. She also mentions that her sister and husband provide support in managing the tax offices, allowing her to find a balance between her work and personal life.

One of the challenges Nicole Polanco faces in her business is valuing her work and setting appropriate prices for her services. Nicole mentions that early in her career, she found it challenging to charge what her work truly deserved, and she felt uncomfortable setting fair prices. However, she has learned the importance of valuing her expertise and knowledge in the tax preparation business.  

Her advice to those considering entering this business is not to give up and to keep trying. Nicole highlights that, despite the initial challenges, perseverance is key to achieving success in the tax preparation industry. Finally, Nicole recommends considering the Toro Taxes franchise due to the business's stability and the support provided by the company, including its strong educational system and technical support for its franchisees.